Madison Boutique introduces YAYA


Opened in 1997 by mother and daughter team; Sue and Debbie Goldstein, Madison Boutique has since blossomed into an exclusive shopping destination stocking an array of sought after international brands. This season, Madison Boutique is thrilled to introduce luxurious casualwear from Amsterdam based brand YAYA.


Madison Boutique specialises in collections that boast superior quality fabrics and up-to-the minute styling. Buyer Debbie has developed a keen eye for lines that are sophisticated yet easy to wear and allow women to feel both comfortable and stylish. Whether it is jeans from Japan, everyday basics from Vienna, reversible swimwear from Columbia or edgy classics from Amsterdam, Debbie dedicates her time to sourcing unique collections in limited quantities for her discerning clients.


The beauty of Madison Boutique is their business ethos of service and integrity. “We value each customer as if they are our most important client. I really feel that is what keeps them coming back for more,” explains Debbie.  The store has a warm and inviting ambience and clients are invited to relax with a frothy cappuccino whilst browsing at their leisure. No customer request is too great for Goldstein’s, who are known for making after-hours deliveries and miraculously sourcing in-demand pieces that have sold out. Years of retail experience have enabled both Debbie and Sue to become highly in tune with their customers. Madison Boutique customers have a discerning eye for quality and style, and they appreciate edgy design that lives beyond trends. These women are not looking for disposable fashion, but rather versatile, investment pieces that will last for many seasons to come.


This winter Debbie has added a new collection from Dutch brand YAYA. Understatedly cool and effortlessly glam, the YAYA Winter 2014 collection has three main themes entitled ‘On The Prairie’, ‘Road Trip’ and ‘Desert Rose’. American outdoor life and vast natural plains of land inspire ‘On The Prairie’. Dusty pinks, charcoal grey and marshmallow tones with intricate details give the garments a feminine feel and fine ethnic embroidered knits and inside washed denims take centre stage. Bohemian and nonchalant, the ‘Road Trip’ features an array of denim pieces and casual tops. A dip dyed leather jacket and classic striped blouse make an appearance alongside girly embroidery and feather motifs. The colour palette is made up of salmon pink, fresh blue, apricot and natural tones. ’Desert Rose’ takes inspiration from the Moroccan dessert and its exotic culture. The pieces feature earthy tones and detailing such as beading, sequins and Aztec patterns. Flowing linen knits, boyfriend denims, jumpsuits and blouses in tawny orange, cognac and peach are complimented by lightweight scarves and embroided leather belts. To shop the YAYA collection and browse an array of carefully curated Autumn/Winter 2014 product please visit Madison Boutique at the Constantia Courtyard centre adjacent to the Constantia Village shopping centre.              

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