24 hour Sissy Boy Fashion Fix


Sissy Boy, South Africa’s sexiest denim label is proud to announce the launch of its highly anticipated online store. According to Sissy Boy, the secret to their success rests in their acclaimed ‘Denim Alchemy’.

This refers to a somewhat guarded recipe that is responsible for making women look and feel sexy in their jeans for over twenty five years. Launched by Ronald Sassoon in 1986, today Sissy Boy is the number one selling jeanswear brand throughout South Africa’s largest retail outlets.

Due to the local demand, Sissy Boys online store will offer key fashion items as found in their retail stores, giving customers access to a wide range of clothing and accessories including fashion tops, dresses, shoes, bags and the complete range of their iconic jeans.

Special items including the brands swimwear and eyewear collections will be launched exclusively online throughout the year.

According to Sissy Boy Brand Manager Carmelita Muller, “Although we are a jeanswear brand at heart, the demand from our Sissy Boy girls both far and wide for our jeans as well as other fashion product has been immense. The Sissy Boy online shop is the answer. It’s your denim deli open 24 hours a day”.

Online shopping at www.sissyboyjeans.com completes the Sissy Boy lifestyle experience. Customers can see view the latest collections, find inspiration from “Get the look,” learn more about jeans with “Denimology” and sign-up for newsletters for exclusive previews and offers.

Everything shoppers love about Sissy Boy is now accessible with the click of a button in every city across South Africa. For a fashion fix without the queues visit: www.sissyboyjeans.com. Call 021 506 4600 for more information.

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