Modest Fashion Emporium

The Islamic Fashion Design Council in partnership with CoverMode on Voice of the Cape radio presents the MODEST FASHION EMPORIUM at the Factory Shop Expo at the Cape Town International Convention Centre on Saturday and Sunday (30th and 31st July).

The MODEST FASHION EMPORIUM will host 21 exhibitors who cater to the modest fashion industry. These exhibitors include clothing, accessories, lifestyle products, crystal wear, stationery and more. Most of the business featured in the Modest Fashion Emporium are entrepreneurs and small businesses looking to expand the reach of the market.


The Modest Fashion Emporium Style Africa Roshan Isaacs Islamic Fashion and Design Council IFDCSouthAfricaSuri’s Boutique


Elegant Muslimah

Precious Rose


LA Classique SA

The Infiniti Collection

The Hayaa Box

Crystal Bowtique


Lady Belle Creations

The Modest Fashion Emporium IFDCSouthAfrica Islamic Fashion and Design Council Roshan IsaacsYoughazi Strand

East West Designs

Designer Warehouse

FOR U Clothing

Make A Statement

Crafty S Designz

Crystal Paradise

Safiyyah Scarves and Accessories

Shamillas Fashions

And Scarf, Hair and Makeup with Manar

Roshan Isaacs represents the fashion and design Industry of South Africa as the Managing Director and Founder of Style Africa Fashion Network, Modest Stylist for RoyalT ChicTurbanStyling, Country Manager for the Islamic Fashion and Design Council and also the host and producer of the radio program CoverMode on Voice of The Cape Radio.  Her passion for the South African Fashion and Design Industry finds her consistently looking for ways to improve, market and create a platform whereby emerging talent and affluent designers can address, cater and broaden their skills and market potential.

In her Capacity as the South Africa Country Manager of the Islamic Fashion and Design Council Roshan tells us why the Modest Fashion Emporium was created:

Modesty is seen in South Africa as belonging to the Islamic faith or for the dull and boring consumer. The Modest Fashion Emporium was created for a number of reasons:

1) to assist homemade businesses in reaching  broader market potential

2) to assist in expanding their exposure through the use of marketing that would not be possible due to the financial constraints of small businesses.

3) for consumers to see modest fashion as stylish, elegant and that it has no barriers of faith, age, culture or personal preference. It is universal and timeless.

Experience the modest lifestyle with the IFDCSouth Africa Team: Roshan Isaacs (Country Manager, Rushda Behardien (Relationship Manager) and Mohammad Rawoot (iFash Design Consultant) at  the Modest Fashion Emporium. Trading will be between 9am and 6pm on both Saturday and Sunday with a fashion show and styling demonstrations on both days at 12pm.

Book your ticket to the Factory Shop Expo for access to all the traders and fashion show.

Come and Visit the Modest Fashion Emporium – Share your experience by using the hashtage #ModestFashionEmporium #IFDCSouthAfrica and you could win a fabulous prize from one of our traders!

MODEL CREDIT FOR THE MODEST FASHION EMPORIUM - Kashiefa, Rukayya, Wardah, Shannon, Lethabo, Sherazaan,Taahierah, Judith


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