Style Africa were invited to the launch of BEAUTY REVOLUTION, who gave us the low down of an exciting event to come in the next year “2019”. We don’t want you to miss any excitement, so we thought it best to get you in the know!
Influencer panels, makeup masterclasses, new product launches, the latest trends… if this sounds like your kind of event best you get your beauty blender ready for Beauty Revolution Festival 2019. Beauty Revolution is a first of its kind two-day beauty festival taking place on 6 and 7 April 2019 at Sandton Convention Centre, Johannesburg. While the event is set to be instagram heaven and home to all things beautiful, its focus lies on creating a strong platform for beauty with a purpose, daring to care for all shades and shapes in between.
Beauty Revolution Festival in association with DSTV and Foschini will be a growth launchpad for the South African beauty community; namely make up artists, beauty start-ups, bloggers, insta-stars, hair stylists, hair & beauty brands and retailers. The festival’s purpose begins with using social media in order to change the conversation around beauty to ensure more inclusivity and diversity. The event will be to South Africa what the ever-popular Beautycon events are to the rest of the world. The international event is renowned for challenging conventional beauty standards and celebrating diversity and uniqueness.
“This is a catalyst for growing the beauty industry as we bring brands, entrepreneurs and start-ups together to create a platform with scale that focuses on diversity” says Yasmin Kathoria. The dynamic co-founders are heavyweights in the beauty and events industry, Yasmin Kathoria hails from Unilever where she worked as Global Brand Director across beauty brands and Kanchana Moodliar, founded and conceptualized the country’s largest ethnic hair show in 2014.
Beauty Revolution marks the coming together of three powerhouse companies; prestigious leaders in events H&G Exhibitions and Makulu Events and global brand strategy and innovation consultancy firm, Innate Motion. “With the global beauty industry booming at the rate it is, it was only a matter time before South Africa embraced a beauty event of this scale” says Cairey Baxter-Bruce of H&G Exhibitions.
With passion and purpose at the forefront of Beauty Revolution Festival it’s sure to be a glowing success that shines brighter than your highlighter!
Connect with Beauty Revolution on Instagram and Facebook at @beautyrevolution_za.
To learn more about the event and for ticket sales visit www.beautyrevolution.co.za.
Beauty brands and make up stars can get in touch via email on firstname.lastname@example.org.