FASHION~STYLE

G-STAR RAW WEAR IT #TIGHTORWIDE

Jeans connect us all. 
A community beyond location, status, gender, or age.
 Beyond style. Beyond fit .
The one garment we truly wear our own way.

G-Star RAW’s Spring/Summer ’15 campaign has captured this essence of jeans and expressed it through their diverse range of styles and fits. Enlisting Ellen von Unwerth for its photography, a natural fit in itself with her affinity for denim and forte with the female subject, the campaign is carried into the online using a slogan-hashtag combination, “Wear it #TightorWide”.

G star raw
The campaign launch event was complemented with a combination of live DJ performances by Grant Marshall of Massive Attack, a.k.a. DJ Daddy G and local DJ pH.
Notable guests of the evening included Katlego Maboe, Loyiso Bala, Liezel van der Westhuizen, Siv Ngesi, Jimmy Nevis and Anton Jeftha.

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During the summer of 2014, musician Simiso Zwane, a.k.a Okmalumkoolkat, toured the globe. This short documentary by G-Star, created and directed by Paul Wardin collaboration with Adriaan Louw, follows his performances from Rocking the Daisies Festival in Cape Town, to fresh music festival Appelsap in Amsterdam.

G-Star RAW HISTORY


Founded in 1989,

driven by a philosophy of “Just the Product”

representing the forefront of the denim industry, producing pioneering products, and rapidly growing into a global brand

Since inventing the ‘3D Denim’ approach to jeans construction in 1996, with the creation of the G-Star Elwood, G-Star now offers a wide range of apparel, accessories, footwear, and eyewear, alongside its jeans core.

VISIT: WEBSITE- G-STAR

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