DESIGNER: Isabel Devilliers

The women who wears Isabel de Villiers are beautiful and different. They are warriors, moms, entrepreneurs, trail blazers, creatives, strong and brave women. Their style can be described as simplistic, modern, and easy to wear.

The design label: Isabel de Villiers was born in 2012 . I saw the need for an inclusive fashion label – made and designed locally. I worked on the concept, business plan and a small capsule collection for 3 months before launching my first collection. Recently in 2020 Isabel de Villiers sister brand was launched – the Raw Collection consisting of ‘basic’s for minimalists : https://rawcollection.co.za/ .
Isabel de Villiers

“Our main inspiration and foundation of every collection is always the many shapes and sizes of South African women. Our AW21 collection was a celebration and reflection of our landscapes. Being in lockdown the past year – we wanted to bring the outside inside by colours, shapes and silhouettes used in the collection.”
Isabel de Villiers

The project Isabel de Villiers is most proud of, is with the colab store Convoy in Melville Johannesburg, which consists of designers traveling together in mutual support –

“like a little family”
Isabel adds – visit store here https://convoyshop.co/

Isabel also highlights sustainability and skills development – from concept to finished product, as most important for the growth of the South African fashion industry.

~Isabel thank you for sharing a little piece of ISABEL de VILLIERS with Style Africa~