A RIDE WITH ASEELA - ALIEL - EGYPT - Style Africa

A RIDE WITH ASEELA – ALIEL – EGYPT

This season, ALIEL emerges from beneath the tide and introduces a new niche; one filled with originality and truth: A RIDE WITH ASEELA. ALIEL enters the wild west, on the horseback of the latest collection, ASEELA.

ASEELA meaning authentic in Arabic symbolizes originality and authenticity, elements that embody the steadfast and sincere nature of horses.

The collection is inspired by horses and their dignified nature to be genuine and candid. It tells a story of their magnificence of everlasting strength and resilience, being creatures linked to people for centuries, across time, history and ancient civilizations.

A RIDE WITH ASEELA - ALIEL - EGYPT - Style Africa


Domesticated and wild, the campaign depicts the many faces of ASEELA, proving that authenticity knows no conformity. ASEELA diverges from the typical geometric shape and creates a design that merges round and symmetrical shaped bags. The collection features five new vibrant colors that perfectly match this season, including emerald green, brunette brown, lavender purple, crimson red and iconic black and white.

A RIDE WITH ASEELA - ALIEL - EGYPT - Style Africa

Mixed colours like the black and white portray the yin and yang of one’s existence. The bags are small and light with a circular handle making them simple, chic, versatile and ready to wear for different occasions. Lightweight, practical and with a dash of elegance, the bags make women feel they can conquer their world in style.

A RIDE WITH ASEELA - ALIEL - EGYPT - Style Africa

The individual stories and inspirations of each design originates from Arabic Words . Every piece speaks a different language that represents every woman. ALIEL aims to empower and inspire women through pieces of art, celebrating originality, individuality, equality, and freedom.

ALIEL’s been spotted on make-up mogul Kylie Jenner, Victoria Secret angel, Adriana Lima and actress Joey King, along with numerous regional celebrities with the likes of Yousra and Shereen Reda.

About the Brand and Egyptian Designer.

Founded in 2017 by Egyptian designer Leila Abo Tira. ALIEL — Leila spelled
backward — goes by the slogan; “creative possessions, expressed in art.” ALIEL is a contemporary independent brand with a modern twist, combining aesthetic, concept and quality. Creating pieces that are out of the ordinary that grabs the attention is one of the main unique DNA of Aliel.

Leila Abotira is an independent Designer and the founder of ALIEL. Her Father is a fashion designer and an artist who have been in the leather manufacturing industry for decades. Growing up in an artistic family gave her a good eye when it comes to details and finishing as she is always exposed to creating things; eventually starting her own brand ALIEL. ALIEL gave Leila the opportunity to bring to life her creative imagination through her artistic pieces .

Editorial Credits:
 Photography: @lemohsen
 Creative Direction: @leila_abotira
 Styling: @ahmedwsorour
 Model: @sheroukfarid
 Modeling Agency: @unnmodels
 Makeup: @ko.mua
 Location: @el_sharky_arabians

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